Twitter started out as a social network mainly for chit chat and “What are you doing”. Originally there was a lot of random discussion. Over time Twitter has become the top real time information network. Because of this there are more opportunities for businesses to project their presence.

Since Twitter has grown to an active network it has become a better marketing tool. It permits you establish yourself as a source of information to your niche, and get the attention of your target prospects and customers.

This is why Twitter and marketing work together so well. Marketing has been defined as the art of getting people to change their minds if they’re not yet doing business with you, or getting them to retain their current mindset if they are already doing business with you. Now, you are able to make use of Twitter’s new status as a source of information and news to feed your prospects and customers the kind of information that will either convert them to do business with you, or keep doing business with you.

To make money with Twitter, you have to use it as a tool for conveying your message in such a way that your target followers will read it. You have to use Twitter to convey messages that will positively affect people’s perception of your business. Being someone they can rely on to provide useful and valuable information, products, and services you can establish yourself as an expert in yoru field.

Once you have established yourself with followers in your niche – convinced prospects that your business can provide them with what they need and want– then you will be able to use Twitter for marketing to them. Either moving your prospect directly to a sale, or converting them to a lead for sales via another medium.

When you put the right strategy into work you will be able to make money with Twitter. You just need to determine what kind of information you need to supply for your niche and establish a system for effectively and efficiently supplying that information with your tweets. This you you will have learned how to convince people to buy your ptoducts or service or get yoru current customers to keep buying more.