Ranking better than #1 in SERP has been around for a long time in SEO services industry, but we have only seen its effectiveness in the offline world. The truth is that it is equally effective in online and search engine marketing. So, before it’s too late, the art of writing a catchy press release is needed to be learnt by all search engine specialist.

Press Release! What is it?

Well, it’s like eye catching news in a newspaper. It may be an event, an announcement or any other new worthy topic. Just think of something that you think will interest people and post an article on it.

How to construct a PR in the correct method?

You may have a good subject which you think will interest visitors, but if the format is not attractive, the press will prefer to overlook it. So, if you have decided to give a go at writing press releases, make sure you write it using a correct format. The following is a sample which you may follow to structure your press release.

The Headline is Short (Not More Than 170 Characters) and Is in Title Case
In order to capture the peoples attention making the importantest message in first twenty five words or less in the first a few sentence so that it stands on its own.

The paragraphs should not be more than two to three lines. Five W’s and one H (who, what, when, where, why and how) questions should be taken care of in the first couple of paragraphs. The other part of the press release turn around the first sentence and may have some expert quotes.

You may consider that the last paragraph should include news not significance but it is used to brief the key points.

Now let go over some tips which you should insist while posting a press release:

Always provide newsworthy news: Don’t write your press release as an advertisement. Use it to provide media with valuable data about your company.

Always start strong: Your headline should be strong and the rest of the press release should explain in detail about your headline.

Don’t cheat, always provide readers with facts: Wait until you find exciting news to share but don’t fluff for the sake of just writing a press release.

Select an position: While posting press releases always prove you point by providing reference to popular, famous events and issues.

Don’t use negative, voice: I don’t think it should have explaining. Always use positive voice verbs. It increase the opportunities of your PR to be read.

Use less words: Make every word of your PR count. If a news can be told in fewer sentences, then just do it, please don’t make it longer then it is needed.

Avoid the hypodermic: Avoid using exclamation point (!). If you can’t ignore it, only use one.