An evaluation of the myth and hype surrounding Affiliate Payload by a real user who tested the advocated traffic strategies over a period (a note of caution is also sounded on the product).

Affiliate Payload is a Traffic Generation information package written and released by Saj P and Alex Goad. Whether Alex Goad compiled and presented the information in the package is unclear and Myth Buster suspects that Saj P did the implementation.
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The package consists of videos and a portable document format document. The text is well researched and written, flows logically and contains more than ample examples. The videos contain some show and tell examples and additional information, rambles and seem to be added as additional filler information, possibly as an afterthought.

A VIP OTA up sell is made during the sales funnel process. The VIP information consists of additional downloadable videos that add an extra twist to each of the advocated traffic generation options.

Affiliate Payload advocates generating traffic through various traffic broking and posting options with in depth discussions of Pay per Click, Pay per View, Cost per Action (including Cost per Lead, Cost per Impression and Cost per Sale), Incentivized Traffic Options, Co-Registration, Targeted Traffic Pools, Article / Blog / Forum Marketing and general Advertising.

Myth Buster launched a total of 5 highly niche targeted Traffic Generation campaigns (utilizing 4 of the advocated options) using the methodology outlined in Affiliate Payload. The campaigns consisted of PPC; PPV and TTP traffic options and included Incentive, Advertising, Reverse Demographics, Blogs, Forums and Articles combinations.

We tested for 5 business days. Results were constantly monitored and adjustments made to improve Conversion Rates. A total of US $900 was spent on Media Buying with 12 hours of preparation and keyword research in 4 niche markets. Monitoring and adjustments took 2 hours per day over the 5 day period – therefore a total of 22 hours.

The Click through Rate was high for all Traffic Buying campaigns due to highly researched phrases and targeted keyword groups used. As expected, the targeted PPC and TTP campaigns returned a much higher conversion rate compared to the pure and combination PPV campaigns. The Incentive and Reverse Demographic campaigns performed above expectation and are currently subject to further research.

Myth Buster feels that Affiliate Payload does not completely consist of hype, and does deliver on the promised outcome. It is not a package for new marketers or persons inexperienced in Media Buying techniques. A cautionary note must be sounded here that the traffic generation methods advocated by Affiliate Payload can lead to above average loss of money if they are not properly managed / controlled and constantly adjusted.

None of the individual Traffic Generation strategies are new. The Business Edge is found in the unique application and implementation of these strategies. Implemented in a creative manner will ensure that any person using e-promotion will secure excellent traffic at decent pricing with the prospect of making money.