valuable tips about Internet Marketing

10 2008

5 Ways To Add New Life To A Seemingly Dead Information Product

Let’s assume for the sake of this article that, your eBook doesn’t sell anymore.  Its online shelf cycle has reached its end.  Majority of the prospects under its targeted market have purchased a copy, and no sales have been registered for many months.

Should such be taken to indicate that your eBook has stopped being a profit generator and should be put to rest already?

Absolutely not!

Even if your eBook has arrived at the finish line of its shelf cycle, you can continue to profit from the same by pursuing other courses of action and implementing new methodologies.  Your “old dog” still got some fight in it, and its just a matter of picking the proper forum for what it can still provide.

Let’s discuss five approaches by which you can monetize old eBooks:

1.    Offer resale rights to your digital product.  By promoting your eBook together with the business opportunity of being enabled to resell such for profit, you will be tapping into a fresh audience - web businessmen who are always looking for goods to sell.  Also, by attaching resale rights to your eBook, you can offer it for at least 400% more than the actual selling price.

2.    Sell private label rights to your information product.  PLR is much like resale rights, but, PLR provides the power to configure, convert and/or completely transform the product, together with the power to include the wielder’s name as the creator of such.  Some product publishers desire to preserve the content and layout of their eBooks and only attach the more restrictive resale rights.  However, other product creators just want to earn off their products and they include the most lucrative rights possible, which is PLR, to command the best price that can be garnered.

3.    Chop down your eBook and use the segmented content for a variety online marketing goals.  For article marketing?  Web content?  As lessons for your e-course?  Fodder for your email marketing campaign?  Your fading digital product creatine prices can be an excellent resource for these needs.

4.    Repackage your information product and utilize it as a viral marketing seed.  Print your link/s on each page and give away the eBook for free.  Enjoy as the volume of visitors led to your website grow at an ever growing rate.

5.    Make your information product into a physical product and offer the same in virtual or real world bookstores.  There are several fulfillment services on the World Wide Web that are dedicated to such a goal.  My own favorite is lulu.com, simply because they don’t impose a specific number for their allowable minimum order.


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